Ever since I started working with museums online, I’ve felt that there was a need for strategic advice to help managers of cultural heritage web presences. There are of course hundreds of thousands of resources if you’ve got technical questions, but not many places where you can ask things like “how should I build my web team and structure my budget?” or “how do I write a strategy or business plan?”.
Facet Publishing approached me in July 2009 asking whether I’d be interested in authoring something for them, and this seemed like the ideal opportunity to try and answer some of these questions.
This is what my first book – the succinctly-titled Managing and growing a cultural heritage web presence – is about. There’s a chapter list over here if you’re after more detail.