Chapter Two: Building a strategic approach

Having spent some time understanding both what you have in your institution and what is “out there” on the web, the second chapter gets down to the nitty-gritty of online strategy – ways that you can start to put your site into some kind of wider context.

Here, we look at some techniques to help you take charge of your site and begin to step outside of the reactive mode which often overcomes many website owners. It looks at the best way of articulating strategy, how to go about getting stakeholders on board and provides some simple templates to help pull your strategy into shape.

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