Chapter Three: Content

In Chapter Three, we look at the all-important topic of content; how to begin to get it into some kind of shape, how Web Content Management Systems (WCMSs) can be brought to bear on the content you have, and some of the challenges that you’ll face when trying to keep your content fresh.

Then the chapter goes on to look at what it means to have content outside your site, and how this makes your website into a web presence.