Chapter Four: Marketing

Once you’ve got your house in order, considered your strategy and started to think about how content flows around your organisation most effectively, the next most obvious thing to consider is how to raise the profile of your various web presences.

Chapter Four looks at marketing and considers how you can most effectively get people to come along to your site. The chapter looks at online marketing, social media marketing as well as more traditional offline marketing, and provides some ideas as to how you can make as much impact as possible with restricted time and budget.